Reactine "Break Free From Allergies" Spring Campaign

Open up your windows and sinuses for this one.

The "Break Free From Allergies" campaign was created with the hope of helping people enjoy spring again.

In this project, we portrayed the difficulties that accompany suffering with something as "minor" as seasonal allergies, implying that they've become a prison, and Reactine has the key to break them free.

From a woman held back from enjoying her gardening, to a man looking down dejectedly at a broken lamp in his living room, shattered because of him and his wife's attempt at playing a game of badminton from inside the house.

This campaign was brought to life in collaboration with Evelina Tkachenko and Charlie Mendoza.

https://www.linkedin.com/in/evelinatkachenko/
https://www.linkedin.com/in/charlie-mendoza44/